Dale Pollak's Book "Velocity" Gaining Sales Speed: Most books written about the used car buying process have been all about how the poor, helpless consumer can keep from being scammed by the vultuous used car salesman-- with the image of that used car sales person (always a guy) foremost in the depiction of the sales platform and the sale itself.
For the first time, the automotive industry has a chance to get behind a book that will not help to restore the image and reputation of the used car and its distribution channel, but will give franchise and independent dealers a guide, a reference, and a "must-read" for every one workng in a dealership--every member of the dealer management team --not just "the Used Car Guys".
The book outlines a number of used vehicle remarketing strategies, practices, actions, and tips that are really timely based on the current declining new car sales market and the increasing emphasis and focus of every dealer on pre-owned and certified cars and truck sales to help bring and keep profitablity in the dealership.
There are at least 6 or 7 raving reviews on Amazon, praising the book and what Dale Pollak has accomplished, not only by just getting such a book actually published, but the style, content, and readibility of this new "play book" for used vehicle merchandising and management. Every management person in every dealership, whether franchise or independent, should be going on Amazon and ordering this book with their own credit card. Careers and promotions in the new dealership sales and management environment will flourish and move for those who invest in reading books like this one. Do it Now.
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