Top 50 Women Executives To "Follow" : Every once in a while a major business magazine publishes a 'list" of extraordinary women executives that we are all supposed to "watch".
The latest is an inhouse print ad in the Wall Street Journal this past week, asking for nominations by July 7th, The ad copy talks all about "women poised to play important roles in business in the years ahead." The car-guy, male dominated Automotive News does the same thing once a year, focusing on female executives in the automotive business that have somehow come to their attention.
It is time that we started putting more women into leadership roles at the automotive manufacturers, dealers, and the suppliers--not just in marketing, administration, and the legal department. We can "watch" them but really we should be listening to them and taking action on what they are saying-- following their leadership. What we would have happened or would be happening if a woman were now running Chrysler or GM -- or even more startlingly--Toyota-- or even AutoNation or Delphi?
The white, male car guys seem to be really struggling to figure out what vehicles to make, how to sell them, and how to adjust to a whole new market paradigm. It is time to mobilize & empower the people who can solve the current industry problems-- Women -- They buy or influence 85% of car purchase decisions -- why not have them make at least 85% of the "major decisions" about what vehicles (cars) get made and sold?
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